Working on set one day, I met the coolest girl named Chelsea, who looked at first glance like a “crew girl”. She explained to me that she purposely toned down her looks because she works with guys and wants to be taken seriously.
After several days with her, I persuaded her to put on just a little blush, blow dry her hair and wear lip gloss. Watching the transformation of this girl – to see her smile and her new found confidence – it made me feel great. She called me her ”beauty guru!”
In 2009, we created The A LIST, a petite beauty studio where women could experience the same thing Chelsea did. They could walk in dressed comfortable and leave looking and feeling beautiful.
I’ve found over the years that not everyone wants to be a “hottie”. Some just want to polish themselves up and expose the best parts of their beauty. We strive to make all ladies feel welcome and be themselves. A different concept than in regular salons.
High end beauty with no attitude.
Once, after walking into a huge high end salon (and even me as a stylist) I felt very intimidated. If it weren’t for the warmth of the receptionist I would have left! I thought… Wow, if I feel like this, then how are other women feeling?
But after it’s all said and done… whether she is looking to be fabulously done up or polished into the best version of herself, my ultimate goal is this… that women can leave here and hear someone say “You really look good!” and she can say right back “I really DO, don’t I?”
I want to erase any negative image they have of themselves when they look in a mirror… If I’ve done this, I feel like I’ve succeeded.
Come hang out with us at The A LIST SCV Salon and express yourself.
What our clients say
"Can't say enough about Sally Van Swearingen. She is truly an artist in her field. She is extremely accommodating and takes the time to listen to your needs. Sally has years of experience and is knowledgeable of the latest trends. She will spend the time to make sure you are pleased and really educate you on what technique she is using. She uses her own make-up line and after you give it a try you'll never want to use another line of make-up! I will definitely keep coming back!"
"Sally Van Swearingen is truly amazing! My stylist is on maternity leave and I had let my hair go. It was horrible. I had never used Sally but heard she was really good so I called her. She fit me in that day. Her salon is lovely, her attention to detail is spot on, and I left feeling so much better. Thank you Sally you saved the day!"
"The A-List's Sally Van Swearingen is, by far, the best make-up artist around (THE Best, according to SCV Elite Magazine). The bonus is, she does hair too! Yay me for finding her!!"